B2B Portals, a SaaS business that specialises in developing software solutions for businesses within specific niches had big plans to go to market with a new responsive web app that provided CRM, accounting and compliance management capabilities. 

From the outset we knew two things, they needed a clear brand identity for this product, one that resonated with their target market and following that they needed a sleek, professional website, optimised to put the company’s best foot forward and ultimately, to drive leads.