Identifying a clear path to a fully optimised GTM approach is no mean feat. And, with the lines between marketing, rev ops and sales functions continuing to blur, ensuring alignment and accountability across these teams has never been more crucial.
Planning without action is futile; action without planning can be fatal. Before jumping into any project (especially one as wide-ranging as diagnosing your GTM approach) I’ve learnt the importance of clearly documenting strategy and execution activities. And so, I’ve put together the below infographic outlining a diagnostic assessment that can help GTM teams to get in sync.
