WILL TISDALL

Diagnose your GTM Approach – A Holistic GTM Assessment

Author

WILL TISDALL

Will Tisdall is a senior marketing professional with over a decade of experience in financial services marketing. With Google-developed certification, he has a proven record of developing marketing, campaign and GTM strategy that drives engagement, conversions, and innovation.

This is a personal blog. Everything published here reflects my own views at the time of writing. I regularly challenge my own thinking, so my opinions may evolve over time. Nothing published here should be taken as representing the views of any employer, client or organisation I have been or am associated with.

Identifying a clear path to a fully optimised GTM approach is no mean feat. And, with the lines between marketing, rev ops and sales functions continuing to blur, ensuring alignment and accountability across these teams has never been more crucial.

Planning without action is futile; action without planning can be fatal. Before jumping into any project (especially one as wide-ranging as diagnosing your GTM approach) I’ve learnt the importance of clearly documenting strategy and execution activities. And so, I’ve put together the below infographic outlining a diagnostic assessment that can help GTM teams to get in sync.

Diagnose your GTM approach infographic

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