Marketing, Tech & Creative Unpacked
Strategy
Diagnose your GTM Approach – A Holistic GTM Assessment
Identifying a clear path to a fully optimised GTM approach is no mean feat. And, with the lines between marketing, rev ops and sales functions continuing to blur, ensuring alignment and accountability across these teams
AI Tech
Putting ChatGPT and DeepSeek Head-to-Head to Solve a Complex Marketing Prompt
As a self-confessed AI geek, I’m constantly on the lookout for new AI tools to integrate into my daily marketing workflows. And while it can be draining to be constantly retargeted with shallow ChatGPT wrappers,
Industry News
Is WordPress Dead for the UK’s Leading FinTech’s?
As an early adopter and long-time champion of WordPress, I’ve been keenly watching from the sidelines as the legal dispute between WP Engine and Automattic has begun to unfold. Even prior to the case being