Tools
These tools are designed to systemise everyday digital marketing tasks, standardise good practice and improve operational efficiency. I choose the approach best suited to each problem, using deterministic logic when it provides the clearest path to trustworthy, private and consistent outputs.
Conversion Journey Visualiser
Build a clear conversion journey map, assess journey health and identify practical opportunities to improve conversion, follow-up and measurement.
Website Requirements Builder
Turn a focused set of project decisions into a structured Website Project Requirements Specification.
Campaign Asset Naming Tool
This campaign asset naming tool helps you to consistently name, well, campaign assets of course!
Important notice: These tools are provided for general informational and operational use only and may not be suitable for every organisation, workflow or circumstance.
Use them at your own discretion and apply appropriate professional judgement, checks and controls before relying on any output. I accept no liability for any loss, error, omission or consequence arising from their use.